Master of Marketing

Masters (Coursework)

The Master of Marketing takes a practical, applied approach to teaching and learning. It will provide you with the knowledge, skills and professional attributes to advance your career in the rapidly changing world of marketing.

Key details

Degree Type

Masters (Coursework)

Duration

1 year full-time

Course Code

099181E

Study Mode

In person

Intake Months

Feb, Jul

Domestic Fees

$29,600 per year / $29,600 total

About this course

Designed in consultation with industry, the Master of Marketing takes a practical, applied approach to teaching and learning, and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you’ll need to advance your career in the rapidly changing world of marketing.

Key features:

Expand your marketing knowledge and skills to design and implement creative marketing plans and strategies.
Access valuable tools to gain insights into markets, and acquire key knowledge to make informed decisions.
Advance your interpersonal and communication skills to work effectively on your own and with stakeholder groups.
Connect with world-leading organisations in the Macquarie Park Innovation District – right next door to our campus.

Entry requirements

Entry requirement for 1 year (full-time, or equivalent duration if available part-time):

AQF level 8 bachelor honours or graduate diploma qualification in a related field or recognised equivalent, or
Meet two of the following three criteria:
- AQF level 7 bachelor's qualification in a related field or recognised equivalent
- Two years (full-time equivalent) work experience, professional certification or other recognised prior learning
- AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65

Minimum Prior Qualification

Bachelor

Study locations

North Ryde

Career pathways

Professions include:

Brand manager
Consumer insights specialist
Customer relations specialist
Digital marketing specialist
Market analyst
Market or social researcher
Marketing consultant
Marketing manager
Marketing supply chain specialist
Product line specialist
Sales manager
Social media and digital marketing specialist

Course structure

This degree comprises of four essential units (40 credit points) and four elective units (40 credit points).

Refer to the Course Structure for more information and details on specific units.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Macquarie University.

82.1%

Overall satisfaction

85.3%

Skill scale

66.3%

Teaching scale

92.6%

Employed full-time

$140k

Average salary

Data source