Master of Strategic Communication

Masters (Coursework)

Develop essential communication skills with core subjects in strategy, media relations and issues management.

Key details

Degree Type

Masters (Coursework)

Duration

2 years full-time

Study Mode

In person

Intake Months

Mar, Jul

Domestic Fees

$21,200 per year / $42,400 total

International Fees

$21,200 per year / $42,400 total

About this course

Develop essential communication skills with core subjects in strategy, media relations and issues management. Balancing work and study is easy with core subject classes held at our City campus on evenings and weekends.

Experience the world of strategic communication first-hand through Work Integrated Learning (WIL). You may have the opportunity to work directly with clients in La Trobe's Strategic Communication Agency or create media industry contacts with an internship opportunity.

You'll learn:

Political and government communication
- Discover the vital role communication plays in the government sector to influence public opinion.
Communication production and delivery
- Learn how communication is delivered in the digital era by examining social media, community relations and more.
Modern management and business
- Develop skills to take the lead within an organisation or launch your own business.
Research applications in strategic communication
- Gain an understanding of how research underpins campaigns.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Strategic Communication, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

60 credit points from chosen Core
60 credit points from chosen Electives

Year 2 requires the completion of 120 credit points including:

75 credit points from chosen Core
45 credit points from chosen Electives

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 SOCIAL MEDIA PRACTICE AND JOURNALISM JRN5SMP 1 15 STRATEGIC COMMUNICATION IN SOCIETY STC5COS 1 15 STRATEGIC COMMUNICATION STRATEGY STC5ATS 1 15 STRATEGIC COMMUNICATION WRITING STC5IRW 1 15 CAMPAIGNS AND ELECTIONS POL5CAE 2 15 GOVERNMENT AND MEDIA RELATIONS STC5GMR 2 15 ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION STC5MSI 2 15 STRATEGIC COMMUNICATION RESEARCH STC5SER 2 15 STRATEGIC POLITICAL COMMUNICATION STC5CPS 2 15

A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

City

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

City Campus

Career pathways

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

Government relations advisor
- Help organisations manage their relations with government and improve their lobbying.
Public relations officer
- Manage the public image of organisations by handling media inquiries, create a positive relationship with all sections of the public.
Social researcher
- Research real world issues to create effective campaigns.

Graduate outcomes

Graduate satisfaction and employment outcomes for Humanities, Culture & Social Sciences courses at La Trobe University.

74.2%

Overall satisfaction

74.2%

Skill scale

64.5%

Teaching scale

Data source