Cognate Students - 1. 5 years full-time or part-time equivalent. Non-cognate students - 2 years full-time or part-time equivalentMore specifically, the objective of the program is to provide graduates with the knowledge skills and attitude necessary for them to operate effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector, including not-for-profit organisations. This qualification will give students adequate knowledge, skills and insights to be able to function at different managerial levels in marketing departments. For a guide on how to suitably structure this degree and plan your enrolment download a copy of the Course Map.