More specifically, the objective of the program is to provide graduates with the knowledge skills and attitude necessary for them to operate effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector, including not-for-profit organisations. This qualification will give students adequate knowledge, skills and insights to be able to function at different managerial levels in marketing departments. The minimum entry requirement is successful completion of an Australian Bachelor degree (or its equivalent). Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Masters level, including academic record, English proficiency, and/or employment experience. Applicants with demonstrated prior learning in the form of an Australian Bachelor's degree in a business-related field or an approved equivalent qualification will be eligible to apply for advanced standing for the four subjects of the first semester of the course. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience will be eligible to apply for advanced standing for the four subjects of the first semester of the course. In making an offer of advanced standing to an applicant, the University may give consideration to a range of factors including English proficiency, academic record and/or employment experience.