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La Trobe University

  • 24% international / 76% domestic

Master of Marketing

  • Masters (Coursework)

In our busy world, the ability to connect and engage is becoming more vital than ever.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
093383K
Study Mode
In person
Intake Months
Mar, Jul, Nov
Domestic Fees
$30,400 per year / $60,800 total
International Fees
$38,200 per year / $76,400 total

About this course

In our busy world, the ability to connect and engage is becoming more vital than ever. To help you develop these highly valued skills, we've designed our Master of Marketing to give you powerful marketing knowledge and business experience, based on contemporary best practice and backed by research in the digital era. Understand how to leverage the latest digital technology and develop an advanced specialisation in business analytics or research.

Learn from industry experts, using real-world scenarios. You may be able to apply for internships with leading organisations, enabling you to gain real-world experience, develop your professional networks and plan for career success.

You'll learn:

  • Marketing management
    • Learn the key components of marketing management, planning and strategy formulation.
  • Customer relationship management (CRM)
    • Understand the practices, strategies and technologies that companies use to manage, analyse and leverage customer data.
  • Digital marketing
    • Explore and implement the most up-to-date strategies for social media, search and mobile marketing.
  • Customer experience design
    • Learn how customers interact with products, brands and services across different marketing channels.
  • Market research
    • Examine the role and scope of market research activities within national and international marketing companies.
  • Social media marketing and strategy
    • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Study locations

City Campus

Melbourne

Career pathways

The emergence of new technologies and the prevalence of social media have created many exciting opportunities for marketing graduates. Possible roles include:

  • Consumer specialist
    • Improve customer service and work to address customer concerns.
  • Digital marketing manager
    • Supervise marketing teams in the planning and execution of digital marketing campaigns.
  • SEO manager
    • Use search engine optimisation (SEO) to run effective campaigns and optimise websites.
  • Social media marketing manager
    • Oversee an organisation's social media strategy, increasing brand awareness and sales.
  • Media buyer
    • Oversee the placement of advertisements on radio, television, print and digital.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.