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La Trobe University

  • 24% international / 76% domestic

Master of Marketing

  • Masters (Coursework)

In our busy world, the ability to connect and engage is becoming more vital than ever.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Study Mode
In person
Intake Months
Mar, Jul, Nov
Domestic Fees
$30,400 per year / $60,800 total
International Fees
$30,400 per year / $60,800 total

About this course

In our busy world, the ability to connect and engage is becoming more vital than ever. To help you develop these highly valued skills, we've designed our Master of Marketing to give you powerful marketing knowledge and business experience, based on contemporary best practice and backed by research in the digital era. Understand how to leverage the latest digital technology and develop an advanced specialisation in business analytics or research.

Learn from industry experts, using real-world scenarios. You may be able to apply for internships with leading organisations, enabling you to gain real-world experience, develop your professional networks and plan for career success.

You'll learn:

  • Marketing management
    • Learn the key components of marketing management, planning and strategy formulation.
  • Customer relationship management (CRM)
    • Understand the practices, strategies and technologies that companies use to manage, analyse and leverage customer data.
  • Digital marketing
    • Explore and implement the most up-to-date strategies for social media, search and mobile marketing.
  • Customer experience design
    • Learn how customers interact with products, brands and services across different marketing channels.
  • Market research
    • Examine the role and scope of market research activities within national and international marketing companies.
  • Social media marketing and strategy
    • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

  • 105 credit points from chosen Core
  • 15 credit points from chosen Electives

Year 2 requires the completion of 120 credit points including:

  • 75 credit points from chosen Core
  • 45 credit points from chosen Electives
Study options

Core subjects are required subjects within your course.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 ADVANCED CONSUMER DECISION MAKING MKT5ACD 1 15 DIGITAL MARKETING MKT5DMA 1 15 INTRODUCTION TO ACCOUNTING AND FINANCE BUS5IAF 1 15 MARKETING MANAGEMENT MKT5MMA 1 15 PRINCIPLES OF ECONOMICS BUS5POE 1 15 STATISTICS FOR BUSINESS AND FINANCE BUS5SBF 1 15 SUSTAINABLE MANAGEMENT & MARKETING BUS5SMM 1 15 APPLIED MARKET RESEARCH MKT5AMR 2 15 CUSTOMER EXPERIENCE DESIGN MKT5CED 2 15 CUSTOMER RELATIONSHIP MANAGEMENT MKT5CRM 2 15 INTERNATIONAL MARKETING MANAGEMENT MKT5IMM 2 15 SOCIAL MEDIA MARKETING AND STRATEGY MKT5SMS 2 15

The Master of Marketing offers a range of elective subjects that can be undertaken as part of the degree. Please refer to the course structure in the La Trobe University Handbook.

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

  • Melbourne (Bundoora)

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

Melbourne

City Campus

Career pathways

The emergence of new technologies and the prevalence of social media have created many exciting opportunities for marketing graduates. Possible roles include:

  • Consumer specialist
    • Improve customer service and work to address customer concerns.
  • Digital marketing manager
    • Supervise marketing teams in the planning and execution of digital marketing campaigns.
  • SEO manager
    • Use search engine optimisation (SEO) to run effective campaigns and optimise websites.
  • Social media marketing manager
    • Oversee an organisation's social media strategy, increasing brand awareness and sales.
  • Media buyer
    • Oversee the placement of advertisements on radio, television, print and digital.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at La Trobe University.
74.2%
Overall satisfaction
77.8%
Skill scale
62.9%
Teaching scale
85.5%
Employed full-time
$107k
Average salary