Master of Marketing

In our busy world, the ability to connect and engage is becoming more vital than ever. To help you develop these highly valued skills, we've designed our Master of Marketing to give you powerful marketing knowledge and business experience, based on contemporary best practice and backed by research in the digital era. Understand how to leverage the latest digital technology and develop an advanced specialisation in business analytics or research.

Learn from industry experts, using real-world scenarios. You may be able to apply for internships with leading organisations, enabling you to gain real-world experience, develop your professional networks and plan for career success.

You'll learn:

• Marketing management
  • Learn the key components of marketing management, planning and strategy formulation.
• Customer relationship management (CRM)
  • Understand the practices, strategies and technologies that companies use to manage, analyse and leverage customer data.
• Digital marketing
  • Explore and implement the most up-to-date strategies for social media, search and mobile marketing.
• Customer experience design
  • Learn how customers interact with products, brands and services across different marketing channels.
• Market research
  • Examine the role and scope of market research activities within national and international marketing companies.
• Social media marketing and strategy
  • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

• 105 credit points from chosen Core
• 15 credit points from chosen Electives

Year 2 requires the completion of 120 credit points including:

• 75 credit points from chosen Core
• 45 credit points from chosen Electives

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 ADVANCED CONSUMER DECISION MAKING MKT5ACD 1 15 DIGITAL MARKETING MKT5DMA 1 15 INTRODUCTION TO ACCOUNTING AND FINANCE BUS5IAF 1 15 MARKETING MANAGEMENT MKT5MMA 1 15 PRINCIPLES OF ECONOMICS BUS5POE 1 15 STATISTICS FOR BUSINESS AND FINANCE BUS5SBF 1 15 SUSTAINABLE MANAGEMENT & MARKETING BUS5SMM 1 15 APPLIED MARKET RESEARCH MKT5AMR 2 15 CUSTOMER EXPERIENCE DESIGN MKT5CED 2 15 CUSTOMER RELATIONSHIP MANAGEMENT MKT5CRM 2 15 INTERNATIONAL MARKETING MANAGEMENT MKT5IMM 2 15 SOCIAL MEDIA MARKETING AND STRATEGY MKT5SMS 2 15

A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

• Melbourne (Bundoora)

To view other campus handbook course details, please select relevant campus in the drop down.