Cognate Students - 1. 5 years full-time or part-time equivalent. Non-cognate students - 2 years full-time or part-time equivalentMore specifically, the objective of the program is to provide graduates with the knowledge skills and attitude necessary for them to operate effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector, including not-for-profit organisations. This qualification will give students adequate knowledge, skills and insights to be able to function at different managerial levels in marketing departments. To assist with planning your enrolment, download a PDF copy of the study plan guide here: Master of Marketing (LMMKT) Melbourne 2019