Master of Digital Marketing Communications

Masters (Coursework)

Become a leader in the world of digital marketing.Today's digital economy is driving change across retail, finance, government, technology, transport, education, media and health.Traditional marketing has been moved aside, while digital marketing has more importance than ever before.

Key details

Degree Type

Masters (Coursework)

Duration

2 years full-time

Course Code

099313J

Study Mode

In person

Intake Months

Mar

Domestic Fees

$30,400 per year / $60,800 total

International Fees

$37,600 per year / $75,200 total

About this course

Become a leader in the world of digital marketing.

Today's digital economy is driving change across retail, finance, government, technology, transport, education, media and health.

Traditional marketing has been moved aside, while digital marketing has more importance than ever before. There's a huge demand for digital marketing and communications experts who can steer marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.

The Master of Digital Marketing Communications will give you the interdisciplinary skills, digital knowledge and strategic mindset to be a leader in any digital business. You'll develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment. Gain the skills you need to excel in the dynamic world of digital marketing and communications.

You'll learn:

Digital marketing
- Learn digital marketing tactics including search marketing, social media marketing, mobile marketing, and digital strategy and planning.
Marketing management
- Understand the role of marketing management in a business setting. Learn to conduct effective evidence-based research and apply marketing theory and skills to practical situations.
Customer experience design
- Design services and product pathways that engage and interact with audiences online. Identify customer journeys and personalise experiences.
Strategic communications research
- Learn how user research shapes strategic communications. Develop targeted, integrated campaigns and measure success and outcomes using online evaluation tools.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Digital Marketing Communications, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

120 credit points from chosen Core

Year 2 requires the completion of 120 credit points including:

120 credit points from chosen Core

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 ADVANCED CONSUMER DECISION MAKING MKT5ACD 1 15 DIGITAL MARKETING MKT5DMA 1 15 INTRODUCTION TO ACCOUNTING AND FINANCE BUS5IAF 1 15 MARKETING MANAGEMENT MKT5MMA 1 15 PRINCIPLES OF ECONOMICS BUS5POE 1 15 SOCIAL MEDIA PRACTICE AND JOURNALISM JRN5SMP 1 15 STATISTICS FOR BUSINESS AND FINANCE BUS5SBF 1 15 SUSTAINABLE MANAGEMENT & MARKETING BUS5SMM 1 15 CUSTOMER EXPERIENCE DESIGN MKT5CED 2 15 CUSTOMER RELATIONSHIP MANAGEMENT MKT5CRM 2 15 ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION STC5MSI 2 15 SOCIAL MEDIA MARKETING AND STRATEGY MKT5SMS 2 15 STRATEGIC COMMUNICATION RESEARCH STC5SER 2 15 STRATEGIC COMMUNICATION STRATEGY STC5ATS 2 15 STRATEGIC COMMUNICATION WRITING STC5IRW 2 15 STRATEGIC POLITICAL COMMUNICATION STC5CPS 2 15

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

City

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

City Campus

Career pathways

Marketing professionals can pursue careers that are either broad or specialised. With the emergence of new technologies, careers are wide-ranging and interdisciplinary. Possible options include:

Communications and media manager
- Align an organisation's messaging with key business strategies.
- Identify the most appropriate methods for communicating an organisation's brand and values to the public.
Digital brand manager
- Oversee the growth of a brand within an organisation.
- Ensure the consistency of advertising and marketing activities.
Digital marketing manager
- Supervise marketing teams in the planning and execution of digital marketing campaigns.
- Analyse metrics and identify consumer trends impacting buyer behaviours.
Public relations manager
- Maintain and improve the public's view of an organisation.
- Formulate and execute campaigns to boost an organisation's reputation and brand.

Professional recognition

The Master of Digital Marketing Communications is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at La Trobe University.

74.2%

Overall satisfaction

77.8%

Skill scale

62.9%

Teaching scale

85.5%

Employed full-time

$107k

Average salary

Data source