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La Trobe University

  • 24% international / 76% domestic

Graduate Certificate of Strategic Communication

  • Graduate Certificate

Learn modern skills for a new communication eraThe evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating.

Key details

Degree Type
Graduate Certificate
Duration
0.5 year full-time
Study Mode
In person
Intake Months
Mar, Jul
Domestic Fees
$10,600 per year / $10,600 total
International Fees
$10,600 per year / $10,600 total

About this course

Learn modern skills for a new communication era

The evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating. La Trobe's Graduate Certificate of Strategic Communication gives you the skills to succeed in this rapidly-changing industry.

You'll develop a strong foundation in communication with core subjects in strategy, writing, research, issues and crisis management along with political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, public relations or digital marketing communication.

You'll learn:

  • Political communication
    • Discover the vital role communication plays in the government to influence public opinion.
  • Strategic communication writing
    • Learn how to write to meet the strategic communication needs of an organisation.
  • Research applications in strategic communication
    • Gain an understanding of how research underpins communication campaigns.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 - Graduate Certificate.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Graduate Certificate of Strategic Communication, students must complete a total of 60 credit points across 1 year.

Year 1 requires the completion of 60 credit points including:

  • 15 credit points from chosen Core choice
  • 45 credit points from chosen Electives
Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0

A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.

Core choice subjects are one or more subject groups you need to select in your course. Core choice subjects may be specific to your course, major, minor, specialisation or other learning requirements.

Subject name Subject code Year Credit points ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION STC5MSI 1 15 STRATEGIC POLITICAL COMMUNICATION STC5CPS 1 15
See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

  • City

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

City Campus

Career pathways

Careers in the strategic communication are projected to grow to 22,000 by 2023.*

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

  • Communication officer
    • Help prepare marketing material to help promote brands and projects.
  • Social media manager
    • Create, edit and manage content for social media campaigns on platforms such as Facebook, Twitter and Instagram.
  • Social researcher
    • Gather and analyse data on communities to create effective campaigns.

*joboutlook.gov.au

Graduate outcomes

Graduate satisfaction and employment outcomes for Humanities, Culture & Social Sciences courses at La Trobe University.
74.2%
Overall satisfaction
74.2%
Skill scale
64.5%
Teaching scale