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Master of Applied

  • Masters (Coursework)

The Master of Applied Digital Marketing is a career-focused postgraduate program for professionals looking to lead in the digital marketing space.

Key details

Degree Type
Masters (Coursework)
Duration
2 years part-time
Study Mode
Online
Domestic Fees
$48,600 total

About this course

Master of Applied Digital Marketing

Advance your career in the digital space with a fully online master's program designed for marketing professionals. This course blends strategic theory with hands-on application across all major digital channels, including email, social media, and search. It prepares you for senior roles in marketing and provides a pathway to doctoral study and industry certifications.

Upon completion of this course, graduates will be able to:

  • Apply current trends in applied digital marketing
  • Evaluate and implement digital marketing strategies in practice
  • Communicate marketing solutions across professional settings
  • Develop solutions based on complex client needs
  • Prepare for global certifications in digital marketing
  • Apply research skills in digital marketing contexts
  • Demonstrate expertise through a capstone project

Entry requirements

There are two pathways to entry into the Master of Applied Digital Marketing.

  • An undergraduate degree from a recognised Australian tertiary institution (or equivalent).
  • Professional attainment and/or work experience.

Applicants without a tertiary qualification are encouraged to begin with the Graduate Certificate in Applied Digital Marketing. Upon successful completion of the certificate's four subjects, students will be granted credit and can transition into either the Master of Applied Digital Marketing to conclude their studies.

For detailed application procedures, please refer to the 'How to Apply' help page.

Study locations

Online

Credit for prior study or work

If you've acquired some industry certification or completed prior post graduate study, you might be eligible for some academic credit. And here's some good news - you won't be charged fees for any subjects you get credit for.

Want a rough idea of the credits you might score from Industry Exams? Just fill out our Credit and Eligibility Form.

We'll be able to confirm your credit once you're officially enrolled.