Masters (Coursework)
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
To be eligible for admission to the Master of Marketing, a student must:
Marketing careers can incorporate a wide span of professions covering advertising, public relations, sales, marketing research and analysis, digital marketing and more. If you are looking to start a new career in marketing, or to advance your career, a postgraduate certification from Griffith University will not only enhance your resume, but will provide you will with the knowledge, expertise and confidence you need.
Marketing professionals are in demand in almost every organisation. Marketing careers can be specialised, or can incorporate a broad range of marketing functions. A Master of Marketing qualification allows you to develop your overall strategic marketing skills, in addition to enhancing your understanding of niche marketing functions. The skills and techniques you'll learn completing the Master of Marketing will deepen your critical knowledge and expertise in marketing, providing you with increased confidence and ability to provide strategic marketing advice.
The Master of Marketing qualification could provide you with career opportunities across the diverse spectrum of marketing, but in particular you will develop high level skills in the following areas:
Staying connected can optimise your career opportunities. When you join the program, you will join the Master of Marketing - Griffith LinkedIn group. Membership and sharing in this group will provide a valuable opportunity for you to network with students, graduates and convenors during the program and beyond. Additionally, within each course you will also be able to engage with other students through digital mediums. These connections will provide ongoing opportunities to develop professional and personal connections with likeminded people. Furthermore, while studying online, you will be invited to Griffith Business School events as well as having access to Griffith University career services.
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:
Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect.
To apply, add this program to your shortlist at the top of this page or apply for this program now (a maximum of three preferences is allowed).
Griffith will assess your first preference and will only assess subsequent preferences if you are not successful.
Once you have submitted your application, you will be sent an email about how to track your application.
For a full list of your incomplete or submitted applications, please view your application list.