The Master of Business (Marketing) covers a wide range of topical marketing concepts and theories that will enable you to become an expert marketer, critical thinker and thorough business professional. You will understand the broader international business environment including gaining skills in accounting, finance, HRM and economics.
Through experiential learning you will develop knowledge and skills to conduct independent research, carry out industry- and discipline-related projects, and relate your learning to authentic business problems with an emphasis on the marketing industry. You will apply marketing skills to analyse marketing issues and develop appropriate reports or documents that contributes effectively to the successful operation of businesses.
The Marketing specialisation is offered by the Flinders Business School.