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La Trobe University

  • 24% international / 76% domestic

Master of Marketing

  • Masters (Coursework)

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills. La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
093383K
Study Mode
In person
Intake Months
Feb, Jul, Oct
Domestic Fees
$30,400 per year / $60,800 total
International Fees
$38,200 per year / $76,400 total

About this course

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

You'll learn:

  • Advanced consumer decision-making
    • Analyse consumer reports and undertake a consumer profiling project for a real company.
  • Market research
    • Understand the role and scope of market research activities within national and international marketing companies.
  • Digital marketing
    • Explore and implement the most up-to-date strategies for marketing in the digital era.
  • Social media marketing and strategy
    • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.
  • Customer relationship management (CRM)
    • Learn the practices, strategies and technologies that companies use to manage and analyse customer data.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

  • 120 credit points from chosen Core

Year 2 requires the completion of 120 credit points including:

  • 60 credit points from chosen Core
  • 60 credit points from chosen Core choice - Specialisation
Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 ADVANCED CONSUMER DECISION MAKING MKT5ACD 1 15 INTERNATIONAL MARKETING MANAGEMENT MKT5IMM 1 15 INTRODUCTION TO ACCOUNTING AND FINANCE BUA4002 1 15 MARKETING IN THE DIGITAL ERA MKT5DMA 1 15 MARKETING MANAGEMENT MKT5MMA 1 15 PRINCIPLES OF ECONOMICS BUA4003 1 15 STATISTICS FOR BUSINESS AND FINANCE BUA4004 1 15 SUSTAINABLE MANAGEMENT AND MARKETING BUA4001 1 15 APPLIED MARKET RESEARCH MKT5AMR 2 15 CUSTOMER EXPERIENCE DESIGN MKT5CED 2 15 CUSTOMER RELATIONSHIP MANAGEMENT MKT5CRM 2 15 SOCIAL MEDIA MARKETING AND STRATEGY MKT5SMS 2 15

A specialisation is a sequence of related subjects studied in your course. In some courses, you need to complete at least one specialisation to attain your degree.

Students to select one specialisation

Specialisations

  • Entrepreneurship and innovation
  • Sport management
  • International business
  • Business research
  • Project management
  • Data analytics
  • Applied digital health

For more information on these please refer to the La Trobe University Handbook.

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

  • Melbourne (Bundoora)

To view other campus handbook course details, please select relevant campus in the drop down.

Study locations

Melbourne

Career pathways

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Possible roles include:

  • Consumer specialist
    • Improve customer service and work to address customer concerns.
  • Digital marketing manager
    • Lead marketing teams in the planning and execution of digital marketing campaigns.
  • SEO manager
    • Use search engine optimisation (SEO) to run effective campaigns and optimise websites.
  • Social media marketing manager
    • Manage an organisation's social media strategy to increase brand awareness and sales.
  • Media buyer
    • Oversee the placement of advertisements on radio, television, print and digital.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at La Trobe University.
74.2%
Overall satisfaction
77.8%
Skill scale
62.9%
Teaching scale
85.5%
Employed full-time
$107k
Average salary