Graduate Certificate of Applied Digital Marketing

This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing.

Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.

Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills.

Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website.

All students will have the opportunity to develop a digital marketing plan for a real organisation, and will learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organisational success.

This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award.

1. Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
2. Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
3. Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.

1. Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
2. Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
3. Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing.

Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator.

• Master of Marketing and Innovation Management