Master of Marketing

Outline Outline

Gain advanced practical marketing experience informed by the latest research in this internationally recognised master degree.

This course is designed to enhance your marketing skills, preparing you for leadership opportunities on a global scale, such as marketing manager, brand strategist and digital marketing specialist.

With a strong emphasis on contemporary marketing theory and practice, this course will foster a deep understanding of consumer behaviour, market analysis, brand management, digital marketing and global marketing strategies.

Through a blend of theoretical knowledge and hands-on experiences, you'll sharpen your critical thinking and strategic decision-making skills. You'll engage with sector professionals through guest lectures and real-world projects, and have access to valuable industry tools such as social media management software and biometric tools for marketing research and analysis.

Our industry-driven approach to education ensures that when you graduate, you'll possess the expertise needed to confidently navigate the ever-changing landscape of the marketing industry.

Course structure

In this degree, you'll take units in:

• strategic brand marketing business
• research methods digital and interactive marketing
• sustainable and societal marketing
• user experience design
• B2B services marketing.

The course culminates in your choice of an independent research project, study tour or internship, where you"ll explore contemporary industry problems and challenges.

What's the difference between the Master of Commerce (Marketing) and the Master of Marketing?

The Master of Marketing is nested into the two-year Master of Commerce (Marketing) and is designed for professionals already working in the industry.

If you don't have any previous marketing study or experience, we recommend enrolling in the Master of Commerce (Marketing) to gain a more comprehensive marketing skillset.

What you'll learn

• analyse, evaluate, and apply advanced marketing concepts, models, and theories to a diverse range of marketing contexts.
• work collaboratively to create synergies between local and global marketing environments and demonstrate cross-cultural competence.
• apply advanced marketing discipline knowledge and reflective learning in the decision making that are ethical, socially responsible, and sustainable to deliver effective outcomes for stakeholders.
• communicate complex marketing information to engage with relevant audiences and stakeholders effectively, efficiently, and professionally.
• demonstrate proficiency in digital literacy for generating data-driven, innovative, and strategic marketing solutions for organisations.
• apply appropriate research skills to address contemporary marketing challenges and to make effective strategic decisions.