Master of Luxury Branding

Curtin's Master of Luxury Branding will advance your management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The Graduate Certificate in Luxury Branding and Graduate Diploma in Luxury Branding are nested within this course.

• apply specialised knowledge theories, frameworks and practices relevant to luxury branding to accurately inform brand strategies, brand development and business decisions
• critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems; and apply logical rational and reflective processes in high level decision making that is evidence-informed
• apply a variety of methodologies to critically analyse, synthesise and reflect on complex information and recent marketing developments relevant to luxury brands and businesses in local and global contexts
• professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form; and apply research methodologies to generate insight for luxury brands and businesses
• develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding
• develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in dynamic contexts
• adapt marketing models and strategies for competitive advantage and success in the global luxury brand environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
• demonstrate critical awareness towards the distinctive features of luxury goods and services while working with cultural differences in an appropriate manner; and develop relevant sensitivity to the cultural aspects behind the concept of luxury
• use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses