In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting.
Only available to international students, Bond's Master of Marketing (Professional) levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.
The professional program follows the same structure as the Master of Marketing program with an additional 20-week professional portfolio component. Meeting the visa requirements for international students.