Masters (Coursework)
In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences.
Bond's Master of Marketing will allow you to hone in on your strategic and analytical skills, where you will learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context. Your studies will equip you with an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, digital and social media marketing and marketing analytics.