Masters (Coursework)
As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications.
The program of study includes the building blocks of business...
As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications.
The program of study includes the building blocks of business management with units in finance, economics, marketing, organisational behaviour, strategy, entrepreneurship, leadership and ethics. From this foundation, the MBA exposes students to cutting-edge units exploring digital business applications, blockchain applications, e-commerce, data management, data analytics.
Please refer to English Language Requirements
The Master of Business Administration (Digital Business Applications) programme equips graduates with specialised skills for navigating the digital landscape. It prepares them for careers at the intersection of business and technology, where digital innovation is essential. Graduates are well-suited for roles such as digital consultants, e-commerce managers, digital marketing specialists, technology strategists, and data analysts. The programme emphasises areas such as digital transformation, data analytics, e-commerce strategies, digital marketing, and technology management. With a strong foundation in business fundamentals and expertise in digital technologies, graduates are poised to drive organisational success in the digital age.
Career possibilities include:
Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.