Graphic design allows you to bring the visions of your clients to life. Whether your clients are in the world of marketing, art or other, having these skills can be a versatile way of utilising a creative eye. However, if you’ve ever tried getting work in the field, you’ll know it’s an incredibly competitive discipline. Everyone with access to the internet need only use a free website creation platform and social media pages to join the ever-crowded industry. In this article, we’ll talk about a few simple ways of boosting your profile and pursuing a freelance career or employment at a design firm.
Seeing as we’re PostgradAustralia, it makes sense we’d advocate for postgraduate study! However there’s a reason why we came to be. We really believe in it; for a profession with high competition like graphic design, it can do wonders for your employability in a number of ways. For starters, it can grow your technical skill set. The finer points of design and software like Adobe Illustrator or Photoshop can be explored and focussed on. Units dedicated to essential professional skills taught by industry veterans or seasoned academics work hand in hand. Some exemplary courses include:
As you can see, postgrad’s a wide-open field for veterans and novices alike. We haven’t even gotten into the research options! If you want to further your career or develop one from scratch, it’s hard to go wrong with the knowledge and theoretical approaches you’ll learn throughout the course of your program, regardless of what that program might be.
Nothing shows an employer what you can do quite like… well, examples of what you can do! If you’re stuck in the timeless, paradoxical situation wherein you require work experience to get work experience, fear not. There are countless small businesses and communities that can use an aspiring graphic designer for their websites, promotional materials, user interfaces and more. Go to your local church and ask if they need any work done. Maybe that nearby community centre’s got a website stuck in the mid 90s with a logo that’d confuse Salvador Dali. There’s nothing stopping you from offering your services for free and subsequently putting that up on a cheap Wordpress site or snag a $10 pa domain. People might not be flooding into this site organically for quite some time, but the point is you’ve now got something to link employers to. If you can make the site itself look impressive too, that’ll help you a great deal to get hired. Coupled with the postgraduate education, you shouldn’t have any trouble making this happen.
Hopefully these tips have given you some simple insights into what you can do to get employed or start your own freelance graphic design business. We’ve deliberately left plenty out and furthermore understand how hard it is. This article simply serves as a starting point. Getting into a postgraduate program, even if it’s a low-requirement graduate certificate, combined with a cheap website to call your own with which to put up volunteer projects and coursework, you’ll be well on your way. No matter where you may take your future career however, we wish you luck!