Graduate Diploma in Business (Marketing)

Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with knowledge tailored to the dynamic and digital marketplace. This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position. For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you'll gain a solid grounding in business statistics, economics and product marketing. You'll also benefit from hands-on experience in today's marketing techniques - including digital marketing and communication.

For those looking for higher-level roles, VU's diploma leads into the Master of Business (Marketing).

The skills you develop in this course will equip you for entry-level roles in marketing and management.

The following fields are some of the largest in Australia, employing hundreds of thousands of people in advertising, sales and retail alone; job opportunities are expected to grow:

• advertising and marketing (JobOutlook)
• advertising and sales management (JobOutlook)
• retail management (JobOutlook).

Salaries

Jobs in sales, marketing and advertising can earn excellent salaries, particularly if you become a manager. The average salary for advertising and marketing is around $90,000 (JobOutlook).

Retail managers, who determine product mix, set prices, and promote products, are more likely to earn around $50,000 a year (JobOutlook).

To attain the Graduate Diploma Business (Marketing), students will be required to complete 96 credit points (equivalent to 8 units) consisting of:

• 48 credit points (equivalent to 4 units) business core units
• 36 credit points (equivalent to 3 units) professional core units
• 12 credit points (equivalent to 1 unit) elective units. Students to select from any postgraduate units from the list provided below (subject to availability). Please check any prerequisite requirements prior to enrolling.

Students planning to continue onto Masters study are strongly recommended to take BMO6630 Business Research Methods as their elective unit.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.