Updating Results

Victoria University (VU)

  • 37% international / 63% domestic

Graduate Certificate in Sport Marketing

  • Graduate Certificate

Learn to promote the sport you love in community or elite settings, with a Graduate Certificate in Sport Marketing from VU.

Key details

Degree Type
Graduate Certificate
Duration
0.5 year part-time
Course Code
STSM
Study Mode
In person
Intake Months
Jul

About this course

Learn to promote the sport you love in community or elite settings, with a Graduate Certificate in Sport Marketing from VU.

The sport-marketing qualification teaches you to build brand and customer awareness of sporting organisations, including:

  • community and non-profit
  • elite and professional sporting teams
  • private sporting institutions.

Sport marketing is relevant to all sport organisations and requires sport managers of all types. The knowledge gained during this course will help you market the unique products and services of sporting organisations to diverse sport consumers.

You'll learn to apply the following techniques to a sporting campaign:

  • strategy
  • marketing
  • finance
  • economics
  • communications.

Study locations

City Flinders

What you will learn

To attain the Graduate Certificate in Sport Marketing, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units.

Career pathways

You will be equipped to promote the sport industry through roles in media, communications, marketing and PR.

You will be prepared for a range of sport marketing and communication roles in:

  • international or national agencies
  • state and local government
  • private sector
  • not-for-profit sector.

Example job titles or positions include:

  • public relations
  • sport-event coordinator
  • media liaison
  • marketing
  • community-organisation communications.

If you continue studying with VU in the Master of Sport Business and Integrity, you'll be eligible for higher management roles.

Elite & commmunity sport partnerships

The College of Sport and Exercise Science has over 200 partnerships and affiliations with peak sporting bodies, professional and community sporting clubs and public-health and education groups.

Our partnerships give you unique opportunities for networking and learning.

Credit for prior study or work

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Before you apply

Before applying, you should consider whether you also want to apply for:

  • Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
  • Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.

Find out more about applying for our courses.