Masters (Coursework)
Delivered by world-renowned faculty, this career-changing program will equip you to create and deliver powerful marketing strategies for any organisation.
The Melbourne Business School Master of Marketing is a flexible part-time program that gives busy professionals the opportunity to add value to their organisation and career as they study.
The program will broaden your general management skills and enhance your strategic marketing prowess through a greater understanding of consumer behaviour, product and brand management, market research, data analysis and other areas.
You will also gain valuable knowledge of:
Drawing on lessons from lectures, seminars, site visits, applied projects and published and live case studies, you will learn to lead, manage and communicate the value of effective marketing across business functions.
The Master of Marketing can also be studied full-time as a dual degree in conjunction with our Full-time MBA.
Note: Due to COVID-19 restrictions, this program is currently being delivered online. Virtual classes are held live as per our published timetable. Face-to-face teaching will resume when it is safe to do so, in line with relevant social distancing requirements.
For more information about the program from Melbourne Business School Ltd, visit the Master of Marketing page on Melbourne Business Schools' website.
Our Master of Marketing program consists of 13 subjects, covering core general management and specialised marketing subjects and marketing-related electives.
The subjects cover all aspects of marketing plus areas you need to plan, cost, pitch and deliver marketing campaigns that will raise awareness and add value to organisations.
For more information about our Master of Marketing subjects, visit the Master of Marketing page on Melbourne Business Schools' website.
When you join Melbourne Business School, you join a community of over 17,000 influential leaders who make up our global alumni community and occupy senior positions in corporates, not-for-profits and governments around Australia and the world.
Whether leading World Vision, optimising investment decisions at BHP, consulting for Bain &Co, running Melbourne Health or launching a medical device start-up like NAVi Medical Technologies, our graduates are making a difference.
The support you gain from your cohort, Faculty, Careers team and our well-connected alumni community will give you an edge throughout your career.
For more information about our high-achieving graduates, visit the Master of Marketing page on Melbourne Business Schools' website.
This course is run by Melbourne Business School Ltd. For more information, visit the Master of Marketing page on Melbourne Business Schools' website.
To apply, visit the mbs.edu.