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University of Adelaide

  • 28% international / 72% domestic

Master of Wine Business

  • Masters (Coursework)

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine...

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time
Course Code
3CM101, 3CM243, 081149G
Intake Months
Sep, May, Jan
International Fees
$49,900 per year / $99,800 total

About this course

A competitive edge in a global marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

Study locations

North Terrace

North Terrace Campus

What you will learn

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

  • benefit from flexible study modes
  • build working knowledge and skills in both winemaking and viticulture
  • learn about direct wine marketing
  • understand how to evaluate domestic and international markets
  • study the foundations of wine science
  • explore legal aspects of the business
  • undertake a six-unit research project.

There are also internship opportunities across South Australia's booming wine industry.

Career pathways

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you'll export South Australia's best or take on a strategic role in a regional governing body.


  • Strong links to industry leaders
  • Take an internship with industry
  • Available to be studied in flexible mode

Course structure

To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study with a combined total of not less than 48 units.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at University of Adelaide.
82.5%
Overall satisfaction
84.2%
Skill scale
73.7%
Teaching scale
85.7%
Employed full-time
$100k
Average salary