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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Graduate Certificate in Business (Public Relations)

  • Graduate Certificate

Develop tradeable knowledge and strategic thinking to advance or change your career.

Key details

Degree Type
Graduate Certificate
Duration
6 months full-time
Course Code
BS39, 031769E
Study Mode
In person
Intake Months
Feb, Jul
Domestic Fees
$14,200 per year / $14,200 total
International Fees
$16,500 per year / $16,500 total

About this course

  • Develop tradeable knowledge and strategic thinking to advance or change your career.
  • Study corporate media strategy and tactics; public relations management; and your choice of corporate and investor relations, community consultation and engagement, public relations campaigns or issues and crisis management. You can also choose an elective unit from Advertising, Marketing and Public Relations.
  • Prepares you for a career as a public relations manager and consultant, special event manager, promotions manager, media adviser, information officer, or corporate communications officer.
  • Opportunities to progress on to the Master of Business.
  • Complete online or on campus in 1 semester full-time or 2 semesters part-time
  • Find out more at our upcoming MBA and Postgraduate Business Information Event.

Study locations

Gardens Point

External

What you will learn

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice; problems and opportunities in communicating with the corporate audience; development of mass media strategy and tactics; and a systematic exploration of the planning, management and evaluation of public relations campaigns.

The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.

Business advantage

The QUT Business School's Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Career pathways

Careers and outcomes

Public relations specialists advise on how to manage and portray corporate and organisational identities. You will acquire professional communication skills for employment in corporate, government, consultancy and not-for-profit sectors. Our graduates enter the marketplace as public relations managers and consultants, special event managers, promotions managers, media advisers, information officers, and corporate communication officers.

Possible careers
  • Public Relations Officer/Consultant

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at QUT (Queensland University of Technology).
87%
Overall satisfaction
81.8%
Skill scale
77.4%
Teaching scale
91.4%
Employed full-time
$115k
Average salary