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Griffith University

  • 18% international / 82% domestic

Master of Marketing

  • Masters (Coursework)

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator.

Key details

Degree Type
Masters (Coursework)
Duration
1 - 1.5 years full-time, 3 years part-time
Course Code
5629, 082407J
Study Mode
Online, In person
Intake Months
Feb
Domestic Fees
$27,000 per year / $27,000 total
International Fees
$31,500 per year / $31,500 total

About this course

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications. The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA. Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Entry requirements

  • Related Bachelor degree or higher

    (more)

Study locations

Gold Coast

Nathan

Online