Master of Marketing and Innovation Management

Masters (Coursework)

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Key details

Degree Type

Masters (Coursework)

Duration

2 years full-time, 4 years part-time

Course Code

L42, 083332D

Domestic Fees

$27,450 per year / $54,900 total

International Fees

$36,100 per year / $72,200 total

About this course

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.

Entry requirements

Admission requirements you'll need to meet for this course.

The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
- Bachelor degree; or
- Equivalent prior learning including at least five years relevant professional experience.
English competency requirements may be satisfied through completion of one of the following:
- IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
- Bachelor degree from a country specified on the English Proficiency Bands page;
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
- Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
- Other tests, courses or programs defined on the English Proficiency Bands page.

Study locations

Joondalup

What you will learn

Apply critical thinking and technical skills to solve authentic business problems.
Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
Independently initiate, plan and execute a substantial project to meet agreed deliverables.
Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Apply critical thinking and technical skills to solve authentic business problems.
Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
Independently initiate, plan and execute a substantial project to meet agreed deliverables.
Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Career pathways

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Courses you can consider if you are interested in progressing further in this area.

Doctor of Philosophy (Integrated)
Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Edith Cowan University (ECU).

85.8%

Overall satisfaction

84.7%

Skill scale

75.7%

Teaching scale

82.4%

Employed full-time

$99.8k

Average salary

Data source