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Arden University

  • 50,000 postgraduate students
  • 50% international / 50% domestic

Master of Science Data Analytics and Marketing (CIM)

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape.

Key details

Duration
1.5 - 5 years full-time
Intake Months
Mar, May, Jul, Sep, Nov,
Fees
$10,112 per year

About this course

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Entry requirements

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above  

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Fees

Please note: These fees are for students starting in July 2019. For new applicants starting from October 2019, fees will increase by £1,000. 

Pay in Full

You can pay for your Arden University course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Instalments

You can pay for your studies as you go along. That means no monthly payment obligations; you simply make the next payment when you are ready to start the next stage of your course. So if you can’t pay upfront or perhaps aren’t eligible for a student loan, you can pay in bitesize chunks.

We accept credit and debit cards (Visa, Mastercard and UK Maestro), bank transfers and cheques. Unfortunately, we are currently we are unable to accept Amex cards for payment. Students can also pay via PayPal if they are paying in GBP.

Entry requirements

Level of Study
Bachelor
English Language
IELTS 6+

What you will learn

After studying our Distance Learning MSc Data Analytics and Marketing course you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

Studied 100% online, you will be able to study at a pace convenient for you. So you can continue to work and earn, look after family, or focus on your other life commitments while you achieve your Master's Degree.

Arden's MSc Data Analytics and Marketing is accredited by the Chartered Institute of Marketing (CMI), meaning that once you graduate, you’ll be equipped with the knowledge, skills and a professionally-recognised qualification that will help you on your way to progress to a senior marketing role.

Course structure

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Please note that the modules listed are indicative and may be subject to change.